Mothering is eternally underrated, and it’s the hardest job in the world.

So Happy Mother’s Day to everyone of you who mothers…children, cats, dogs, plants, and exotica.

My friend Jeannie mothers stray boa constrictors, abandoned African tortoises, and homeless iguanas.

My mother, 91, just bought a pair of 5-inch black patent wedgies… (gotta love those genes!)

The article this week is about something my clients want more than anything else… and I’d like to show you that yes, it’s completely possible.

So…want more prospects who just email you, asking how they can work with you?

No, it’s not a fantasy.

Here are some real stories of real people who made that happen.

1. Jack called me up last October. practically yelling through the phone:

“Guess what?

“I went on Linked In and discovered my perfect referral partners – they’re the attorneys who get in front of my insurance prospects.

“I’ve tripled my business since April.

“Now I’ve got clients all over the country.

“And I’m through with breakfasts, lunches, coffees and networking all over this city! Nuts to that!”

Jack tripled his business in 6 months with savvy Linked In partnerships.

2. Gail Martin wrote an urban fantasy novel 4 years ago. (dreamspinnercommunications.com)

It was picked up by a small publisher in England.

“OMG,” thought Gail, “who will find this book?!”

So she went out on Facebook and found her tribe – people who loved urban fantasy.

She made friends with famous authors in the field and guested for them on their blogs.  (Very Important Strategy)

Gail has sold 400,000 books in the last 4 years.

Now Gail’s a famous author in the field.

She is also a social media master who spends 30 minutes a day, 7 days a week on social media.

It’s not hard.  Spend 10 minutes, 3 times a day on social media.  Use your Smart Phone.

That’s one of Gail’s secrets.

3. Robert had a 15-year-old marketing firm. He started writing articles 3 years ago.  He hired someone to put in the the tag words and place them on article sites.

When he reached 80 articles, he got his first client from the internet.

In two years, Robert had over 300 articles,  at 10 different sites around the net  – that’s 3,000 articles.

He received from 2 to 4 emails a week from prospects all over the world, asking to become clients.

4. Robert, again.

Article marketing may not be what it used to be as a lead generator.

So…Robert still writes articles for his blogs.

But now he generates leads to his blogs from Facebook and Twitter.

Robert’s associate targets appropriate audiences on Facebook and Twitter and sends them to the blogs.

He now gets 2-6 prospects a week.

Why?  Because he created 3 different blogs and sends targeted traffic from Facebook and Twitter to each of them.

(Don’t have a “associate” who can do this? Think overseas outsourcing.  It works.)

So…is it possible to get interested prospects “just” from the internet?

What do you think?

Wait til you hear my You Tube stories!

Wow!  I just read “The War of Art” by Steven Pressfield.

Actually, I read half of it.

Then I put it down and wrote a short play.

Then I created a special call called
Find The Diamond Hiding In Your Business: 6 Steps to Simpler Success 

Because there are no excuses not to have a business that takes good care of you.

So many of us “parent” our businesses.  I just think it should be the other way around.

Steven Pressfield has heard every excuse you can come up with. The guy is scary.  And smart.

Speaking of excuses, do you know the most famous single rule you should follow before you start a business?

It goes like this:

Before you jump in the pool…

Find out if there’s water in it.

Duh?

Not really.  Many of us start our business because we love what we do.

We don’t think to check Google or the magazines (yep) to see how big the market is.

We have a mission, and we’re going to take on the world!

What happens when you jump in a pool that has no water?

You end up with a hospital bill.

What happens when you jump into a business that has no market or a crowded market?

You can end up struggling, for years…

What’s the answer? Either become a very savvy marketer, or fold your cards and find a market that’s hungry for your skills.

Sometimes that market can be just a slight shift in another direction.

Apple was 5% of the market in computers for years.

Then they turned to phones, ipads, and gadget gizmos.

Now they rule the world.

I doubt Steve Jobs made many excuses.

Neither does Steven Pressfield, the “War of Art” guy.

Everything that prevents you from doing the important stuff, instead of the urgent stuff, is an excuse.

Resistance pops up whenever we begin a new venture, launch a product, write a book, or start something that is meaningful to us.

And according to Pressfield, it will use anything to stop us – love, procrastination, trouble, drama, fear, being a star… The list is endless.

The goal is to stop us from achievement.

In the beginning of the book, there is a quote from the Dalai Lama:

“The Enemy is a very good teacher.”

What is your Enemy that stops you from living your life or growing your business or following your dream?

What is it teaching you?

Til next time,

Ann

There are Wild and Woolly Entrepreneurs out there who rely on their gut instinct.

It’s not a bad concept.

You should listen to your body if you’re getting a headache talking to a potential JV partner.

But let’s kick it up a notch.

You all know (maybe personally) six-figure sweatshops where sure, you’re making money, but daily life is a grind.

Want to know the No. 1 difference between 6-figure sweatshops and Cajillionaires?

Doubt.

What?!

Cajillionaires test everything.

They doubt everything until it’s been tested.

6-figure Sweatshops don’t… most of the time.

What does this mean?

It means that your gut instinct doesn’t always work when you’re selling on the internet.

And if you’re betting your income on your gut, try this first.

Go to whichtestwon.com.

Pit your gut against a double-blind test.

See how many times you’re right.

Want to join the Cajillionaires?

Good.

They test everything.

Emails, subject lines, headlines, landing pages, colors, pictures, fonts, phew!

And they never stop.

So… want to kick it up a notch?

Money loves security. (Just look at Wall Street)

Testing brings security.

Save your gut instinct for people, and start testing your site and everything connected to it.

If you commit to this…

You can start making more money so fast it will make your head spin.

Do you have a sticky website?

How about a sticky video?

It’s sticky when people just can’t get enough.  They hang around, wanting More!  More!  More!

They step on the gas, become fascinated fans and fanatically loyal clients.

In our Total Money Mastermind, we discovered a sticky trick that creates instant fans who beg for more.

It works because you give your market an identity that fascinates them.

And the identity you give them is the best reason for them to work with you.

Nice!

So what is it?

Believe it or not…

… it’s a quiz.

Josh, a millionaire mentor, created a quiz and was shocked at the ravenous response.

Mel, a financial expert, was amazed at the power a quiz gave her to attract new business.

Why are quizzes such a powerful tool for your market?

Because the identity you give them is the best reason for them to work with you.

WHY QUIZZES WORK

1. You are giving a new identity to 3 or 4 tribes in your market.  Talk about power!
2. A quiz is all about THEM, it raises feelings, and it’s street language.
3. People are both tribal and hierarchical – so is the quiz.
4. You are identifying their unique pain and offering (brief) solutions.
5. If you hit a nerve, they will attribute serious intuitive powers to you.
6. You get higher status and greater loyalty, as long as you keep the communication flowing.
7. They will segment themselves into different groups so you can more easily market to them.

JUST LOOK AT THESE IDENTITIES:

Imagine you’ve just taken a marketing quiz.

If you answered 1-5 You are a Volvo.

You have formidable stamina.  You persevere.

You never give up.  You tend to work too much.

You don’t know there’s an easier way.  Your market doesn’t see you as clearly as they could.

The one thing you need right now is…

If you answered 5-10 You are a Mercedes.

You are building a smooth, powerful business.

You are a natural leader and focused on your goals.

You work hard and play hard.  You are open to new ideas and make rapid decisions to

make your life easier or bring you wealth.

What you don’t realize is…

If you answered 10-15 you are a Maserati.

You eat problems for breakfast.  If you haven’t hit 7 figures yet, you will soon.

You are focused, driven, and a visionary.

You constantly look to improve your game.

You are building an empire.

The one thing you’re overlooking is…

1. Can you see how these identities are hard to resist?
2. See why all three groups need you?
3. Do you get that you have 3 distinct groups to market to?

Quizzes crush it.

So… how can you get farther, faster, than you ever dreamed?
Try a sticky quiz!

Til next time,

Ann

I have to tell you – I love British men!

I spoke in the U.K. this July, and…

at least 10 of them grabbed my suitcase and  hoisted it onto luggage racks on different planes and trains.

That hasn’t happened in America in 20 years. OK American guys, I love you too but there is some serious dialing up to do!

I’ve also been leading the Total Money Mastermind.

You would not believe some of the results:

• A five figure income (so far) in three months
• A staggering 86% increase online conversion
• New clients who sign immediately for full price
• A $75K Mastermind launch

But there’s one technique I knew I had to share with you the minute we discovered it.

It’s so different that it shocked the class, and it will shock you.

Why? Because it’s so powerful in building trust, rapport, and turning prospects into immediate clients.

It’s great on Facebook, it’s terrific on your blog, it works on your site.

But most important, it reveals how when you give a surprising new identity to your market, in exactly the right way…

You simply can’t stop the attention. The fascination.

And the flow of mon^ey headed your way.

Here it is, and don’t underestimate it!

The WHO ME? Quiz.

A Who Me? Quiz could be about anything – romance, kids, sleep, sales, health, you name it.

Here’s a short quiz on Selling:

WHAT TYPE OF SALES PLANE DO YOU FLY?

When I talk to a prospect:

a. I never ask why they want to work with me, I hate nosy people.
b. I always ask why they want my service.
c. I keep asking “why?” until I know their personal reason for buying.

When my prospect immediately asks me the price:

a. I blurt it out, I’m too honest to fluff it.
b. I tell them I need to talk to them first to assess their needs.
c. I humorously ask what is the price of a new roof?

When a prospect gets anxious:

a. I get a knot in my stomach and start talking too much.
b. I bring the conversation back to where they want to be in 6 months.
c. I make soothing murmurs and take the sale away, for a while.

If you answered “a” to all three questions, you are MAVERICK JET.

You like to do things your way. You do not like to bother people and believe that if you offer a great service, all you need to do it tell people about it. Sometimes you’re afraid that if you pry, people won’t like you. You have trouble managing your own anxiety when asking for the sale. You are in good company – most people react the way you do. You’re honest,  compassionate, and caring. These are necessary for excellent selling, which is really about service.

If you answered “b” to all three questions, you are a LEAR JET 60.

You understand human nature and know what you need to do to help your prospects decide whether to sign with you. You always ask the right questions. You have the right attitude, you are assertive, and you handle anxiety well. You are well on your way to top selling skills. When you learn how to deflect the price, how to handle your prospect’s anxiety, and what to do with objections, your closing rate will soar.

If you answered “c” to all three questions, you are a GULFSTREAM V/550.

You understand how to find the Key Motivator and how crucial this is to signing your clients. You would never try and sell your service to someone whose needs were below your offer. You are adept at deflecting the price question, with humor and ease. You know how to handle the anxiety when it arises in your prospects, every time. You are savvy, compassionate, and have excellent boundaries.

So who were you?

Next time I’ll give you 7 reasons that’ll make your quiz bring you fascinated fans and loyal clients.